tag:blogger.com,1999:blog-22486260199701695442012-02-23T16:01:25.549-05:00Notes, ideas and other stuff to ease your climb to marketing rockstardomKen Laguehttp://www.blogger.com/profile/07624680596728199489noreply@blogger.comBlogger91100tag:blogger.com,1999:blog-2248626019970169544.post-3803201320247981352011-11-04T09:21:00.002-04:002011-11-04T09:27:49.046-04:00

At the Eloqua Experience conference last month I briefly met an interesting new Eloqua technology partner, Advanced Image Direct, based in Fullerton, CA and their Cloud2You solution for automated Eloqua direct mail programs. Simply put, you can use their solution to trigger individualized, personalized mailers to contacts as they are added to a Program Builder step.   While automated variable

Ken Laguehttp://www.blogger.com/profile/07624680596728199489noreply@blogger.com0tag:blogger.com,1999:blog-2248626019970169544.post-66505968627102750872011-09-30T14:13:00.001-04:002011-09-30T14:13:15.359-04:00

So you've decided to embark on building a state-of-the-art lead scoring program.  Most marketers seem to agree that scoring leads prior to sending over to Sales for follow-up is a good idea.   If nothing else, the score attached to each lead creates a useful data point to reflect the expected value of that individual's inquiry to the business, one to which both parties can relate and compare.

Ken Laguehttp://www.blogger.com/profile/07624680596728199489noreply@blogger.com1tag:blogger.com,1999:blog-2248626019970169544.post-55047096325574139022011-09-22T00:17:00.004-04:002011-09-22T00:25:58.922-04:00

Warning: This post has absolutely nothing to do with marketing automation. Well actually, I can't be too sure.  So much has been written about the human need for creative outlets and positive effects that these outlets can have on productivity and innovation.  We can all afford to have at least one pursuit in our lives that is our pure passion!  Marketing technologist Angus Young takes a

Ken Laguehttp://www.blogger.com/profile/07624680596728199489noreply@blogger.com2tag:blogger.com,1999:blog-2248626019970169544.post-48396273941367928072011-06-29T09:54:00.000-04:002011-06-29T09:54:58.115-04:00

Operating a sandbox is a fairly important aspect of your overall marketing software environment and cost item. A few months ago I wrote up this quick recommendation below to share with all of my clients which can help them reconsider whether this is truly going to add value. Does your MA software vendor have a great sandbox solution for you? 1. Beware sandbox environments which are configured

Ken Laguehttp://www.blogger.com/profile/07624680596728199489noreply@blogger.com0tag:blogger.com,1999:blog-2248626019970169544.post-16305335362569435432011-06-02T10:12:00.003-04:002011-06-02T15:26:15.112-04:00

 © Webshots. carlaw1978 Following the various discussion forums out there, you’ll find "marketing operations staffing practices" is a perennial hot-topic (recent examples found on LinkedIn, Topliners and MarketingProfs). The points of view offered in these forums typically revolve around the merits of outsourcing this-or-that type of activity; which outsourced or in-sourced work lead to a

Ken Laguehttp://www.blogger.com/profile/07624680596728199489noreply@blogger.com2tag:blogger.com,1999:blog-2248626019970169544.post-35727544745811954622011-05-13T14:29:00.002-04:002011-05-13T14:32:53.906-04:00

The value of high-quality data cannot be lost on any marketer.  It's our job after all, to know the market - what customers need, what they expect - fully and completely.  Top-quality data enables that knowledge.  As a marketer armed with perfect data, I can engage large numbers of prospects with pinpoint accuracy.  No prospect is left behind.  When people respond, my error-free information is

Ken Laguehttp://www.blogger.com/profile/07624680596728199489noreply@blogger.com0tag:blogger.com,1999:blog-2248626019970169544.post-13134471934566053332011-05-05T14:47:00.004-04:002011-05-05T15:02:11.985-04:00

Finally, at long last, you have reached your marketing automation nirvana.  Your web site visitors are being tracked, inquiries are scored and sent over to sales, you are getting great feedback from sales on lead quality. Your teammates in marketing are also seeing good results from their campaign efforts. Time to kick back and relax knowing the business is enjoying the benefits of marketing

Ken Laguehttp://www.blogger.com/profile/07624680596728199489noreply@blogger.com0tag:blogger.com,1999:blog-2248626019970169544.post-52441395148383740732011-05-04T22:42:00.039-04:002011-05-05T18:10:05.611-04:00

Back in my training days at Eloqua I remember the sparkle in people's eyes when we used to describe the concept of "lead nurturing." Perhaps it was my own naiveté, but a lot of time has passed since then and today it's clear that lead nurturing programs have moved into the mainstream.  Marketers everywhere are using automation to send out a series of targeted "triple touch" (or similar) emails to

Ken Laguehttp://www.blogger.com/profile/07624680596728199489noreply@blogger.com0tag:blogger.com,1999:blog-2248626019970169544.post-55725584273699351142011-04-30T15:24:00.000-04:002011-05-05T15:27:58.771-04:00

Wish you had more traffic to your blogs, forums and other social media outlets?   While the benefits of using social media such as Facebook, Twitter and YouTube for marketing purposes are well-documented, it seems that few marketers are using the features available in their marketing automation software to get customers and prospects to social media outlets.  To close the gap, here are three

Ken Laguehttp://www.blogger.com/profile/07624680596728199489noreply@blogger.com0